Tharawat Magazine: On Core Competencies: The Creation of Powerful New Competitive Advantages

Excerpt from an article published by Markus Weishaupt on the "Tharawat Magazine". Diversification brings success – it’s a business advice mantra repeated often enough it verges on the platitudinal. While not entirely untrue, what the statement fails to address is the fact that many companies find success through extremely focused models. By concentrating financial and Read more

Successful family businesses never forget their roots, but the world is their market.

Survival through internationality In the long run, companies cannot do without some form of internationalization; they must operate internationally and partly globally in order to remain viable. They need to learn about potential competitors in other markets and, above all, serving customers. A balanced market portfolio is not only good for growth but also reduces Read more

Let’s go to “newlandia”. How can a strong international orientation be incorporated into the company’s strategy without losing its local roots?

„Foreign” companies are changing our local economic and social structures. But our “local” companies also change these structures in other countries. Yes, there are still some shops, which were already there in my childhood. The bakery, the village shop that has everything, the paper shop with great paper products, stationery and gift items. Gone are Read more

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